When most well-intentioned aid workers hear of a problem they think they can fix, they go to work. This, Ernesto Sirolli suggests, is naïve. In this funny and impassioned talk, he proposes that the first step is to listen to the people you’re trying to help, and tap into their own entrepreneurial spirit. His advice on what works will help any entrepreneur.
Further reading on this topic:
Dead Aid: Why Aid Is Not Working and How There Is a Better Way for Africa
Ripples from the Zambezi: Passion, Entrepreneurship, and the Rebirth of Local Economies
Small Is Beautiful: Economics as if People Mattered
The Village Market 
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