Tag: New Yorker

  • How Products Get Named

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    by

    Daniela
    in

    Excerpted from Dr. Ong’s article The Poetry of Brand Naming in Business World On-line: In “Famous Names: Does it matter what a product is called?” (The New Yorker, Oct. 3, 2011), John Colapinto reports that product proliferation has made creative brand-naming a growing necessity. In 1980, fewer than 10,000 hi-tech trademarks were registered in the USA;…

  • Rural Folk Poetry of Afghanistan

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    by

    Daniela
    in

    Poetry magazine is devoting its entire June issue to Journalist Eliza Griswold and London Filmaker Seamus Murphy’s project which portrays “Afghan life through the prism of oral folk poems…” For 10 years, journalist Eliza Griswold reported from Afghanistan and Pakistan for publications like The New York Times and The New Yorker. But she was frustrated that…