Tag: Mind map

  • How Products Get Named

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    by

    Daniela
    in

    Excerpted from Dr. Ong’s article The Poetry of Brand Naming in Business World On-line: In “Famous Names: Does it matter what a product is called?” (The New Yorker, Oct. 3, 2011), John Colapinto reports that product proliferation has made creative brand-naming a growing necessity. In 1980, fewer than 10,000 hi-tech trademarks were registered in the USA;…